The first thing data can do for your business is drive visibility in key areas. Visibility is the precursor for improvement and with better visibility come better questions.
We learn by asking questions. Visibility allows us to ask questions that help us build a mental model of the input and output levers of your business. A critical key step in allowing for optimization.
Data science, predictive analytics, recommendations are predicated upon having the right visibility and a comprehensive understanding of what’s actually happening. Rushing into these areas first without the prerequisites is a big no no.